A quick read around in contemporary business writing might show that we are on the verge of elevating innovation and innovators to some kind of mythical status. It is becoming commonplace to equate those who consciously seek the new, the different, and the disruptive with an exceptional class of leadership and extraordinary business value. This may very well be true. But at the end of the day, after all, even innovators are simply people engaged in the world, doing their best. We elevate innovators to high organizational status at the risk of trivializing what they attempt.
