He’s been deemed “the greatest marketer of all time.” There are countless stories of his outbursts and his stubbornness, but also of his iconic innovation, his inspirational personality (for some) and his revolutionary methods in everything from product design to branding.
Ever since I got my first Apple II when I was 12, I knew that someday I wanted to go work for “the guy who made that.” I dropped out of grad school after landing a job at NeXT and drove down from Winnipeg to sunny California. At the time I couldn’t have pointed out Silicon Valley on a map, but I knew in my gut that was where I wanted to be.
