The University of Pittsburgh’s Office of Institutional Advancement decided to introduce a crowdfunding platform to Pitt’s fundraising system because millennials don’t donate in the same way older generations do, said Al Novak, vice chancellor of the office.
“My generation and those before me are very to open taking phone calls from alma maters. They’re still willing to open mail and will look at the brochures,” said Mr. Novak, 55. “But the millennials grew up with a PDA (personal digital assistant) in their hand. We need to meet them where they are and where they’re comfortable being engaged.”
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