Last week we published a press
release about a study put together by Forbes Insight and KeyBank’s
Key4Women that looked at how women-owned businesses were coming out
of the recession and their attitudes
regarding customer service. The survey collected responses from
320 female small business owners and found that while they’re taking a
very customer-centric approach to business, most are sticking with the
“tried and true” (read: old) methods of customer service and aren’t
putting actual customer service strategies in place. Scary.
As a woman small business owner, I was pretty surprised by many of the findings. The study found that post-recession, women business owners are focused on customer service. Eighty-four percent of respondents said that customer relationships were the core of their business, putting faith in the old adage that it costs more to gain a new customer than it does to keep an old one. You would think, then, that we’d find women small business owners all over social media. That they’d be using tools like blogs, Twitter and Facebook to increase engagement and stay abreast of customer issues, their wants, needs, etc.
However, that’s not the case.
To read the full, original article click on this link: Women Put Customers First, Strategy Second | Small Business Trends
Author: Lisa Barone
