Go back to the basics. That is the imperative of radical innovation: take a look at the underlying rules and principles that guide your organization and see what happens when you change them. This often means disrupting and unsettling rules that your company or industry has taken for granted as given for years. No rule is a timeless truth. With new environments, new technologies, new clients, so, too must come new rules. The challenge is having the courage to break old rules.
