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Founded by Rich Bendis

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Outside of ABC's "Shark Tank" or one of its international affiliates, entrepreneurs are not going to find themselves pitching their company to a panel of five charismatic investors competing against each other.

And while that made-for-TV situation may be unique, the principles for what makes a "Shark Tank" pitch successful apply to any more traditional setting, as well.

Image: Taaluma Totes cofounder Alley Heffern presents to the Sharks, with Kevin O'Leary, Lori Greiner, and Robert Herjavec pictured.