As entrepreneurs, we’re all familiar with the phrase “fail fast”, but what does that really mean? And how do you put it into practice? In addition, what is a “pivot”; can it be done without abandoning everything and starting over?
Failure can take many forms. It could be a feature, it could be product-market fit, it could be the business model, the choice of a cofounder, a hire, or the whole idea of starting a business in the first place. Fail fast does not apply to all of these categories. Let’s break it out.
