Business leaders often find themselves focused on short-term goals that distract them from creating a longer-term strategy. According to Paul Schoemaker, research director for Wharton’s Mack Institute for Innovation Management, that is only one of the barriers to being more strategic. Knowledge@Wharton recently discussed strategy with Schoemaker, whose new book with Steven Krupp, Winning the Long Game: How Strategic Leaders Shape the Future, addresses this challenge.
