Technological and industry shifts are important drivers of innovation. Look no further than the advent of the mobile broadband Internet and the shift to the era of intelligent, connected devices. Even though shifts are difficult to anticipate, they often lead to fundamental business changes. Staying up to date with these changes is vital.
Let’s explore the three steps companies can take – with real-life examples – to be successful when industry shifts are taking place:
- Understand the market and your customers’ aspirations
- Build external partnerships and bridges
- Establish a strategic model to innovation
