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In public, companies try to trot out any hint of a success story—real or imagined. At SXSW this week, Google took a different tack: It talked all about its failures.

Google has plenty to crow about: It has controlled the web search and search advertising business for years, it racked up $66 billion in revenue last year, and it gets an average of 5,000 job applications a day. It has upset countless industries, from mobile phones to TV.

Image: At SXSW this week, Google talked all about its failures. Credit: iLighter/Wikipedia