What's the biggest problem facing battery startups?
It might be ambition.
To break into the battery business, startups have focused on designing, manufacturing and selling their own lithium-ion or rechargeable zinc batteries. Unfortunately, it's a high-risk, capital-intensive endeavor that requires scientific creativity and engineering breakthroughs. Most companies fail in the early stages.
And the ones that succeed face even a more daunting task: competing against giants like LG and Toshiba that have extensive R&D teams, worldwide sales channels, strong links with government officials, friends at car companies (they sell chips to automakers already), and factory capacity that could cover several football fields. Plus, they've got the financial resources to allow them to lose billions during temporary downturns.
To read the full, original article click on this link: A Survival Strategy for Battery Startups? : Greentech Media
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