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Today, the University Innovation Fellows launched a campaign to expose all incoming freshmen at a school to the types of experiences in design thinking, entrepreneurship, and innovation that will attract and retain more incoming students in the STEM disciplines.

According to a report published by the President’s Council of Advisors on Science and Technology, about 60 percent of students who arrive at college intending to major in STEM subjects switch to other subjects, often in their first year. To combat this trend, the University Innovation Fellows program is partnering with 10 universities and colleges to launch “#uifresh” (University Innovation Freshmen).

Image: http://epicenter.stanford.edu