The best and brightest teams can be rendered uninspired, stumped, scared and maybe even lazy when faced with a huge, blank whiteboard titled, “Our Next Big Thing….”
Amy Schumer: Class Clown of 2015 Subscribe Cuba Libre Bitter Pill: Why Medical Bills Are Killing Us This is because brands, organizations and corporations unwittingly or not create blocks to creativity. One reason Motivate Design developed the What If Technique™, a new way to help organizations and people unstick their thinking and reframe problems as opportunities by flexing their creative muscle, was because organizations tend to build creative thinking roadblocks. This corporate lore (as we call it) — knowledge, beliefs, or traditions employees learn through the ways their organizations operate — strangles innovation.
