With
the constant fluctuation of energy and natural resource prices, more
and more companies are evaluating and embracing sustainability not
only to cut and stabilize energy costs, but also to drive innovation
and ensure competitive advantage. “Becoming environment-friendly can
lower your costs and increase your revenues. That’s why sustainability
should be a touchstone for all innovation” states a 2009 Harvard Business Review article.
Walmart’s new Supplier
Sustainability Assessment is the strongest indicator yet that
sustainability is quickly becoming a valuable business tool. A well
executed sustainability program can reduce employee turn-over and
enable for a methodical and process driven approach to evaluating
resource use, a prevailing theme at this year’s CRO
Summit.
To read the full, original article click on this link: Sustainability and Social Media – A match made in Marketing Heaven — The Green Light Distrikt
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