You don’t have to spend money to make money. In fact, as an entrepreneur your burn rate should be nice and lean.
The magic of a lean startup is praised throughout the entrepreneurial community, but you may feel like it’s more of a concept than a reality. That’s not true. One great way to test a viable business idea or product is to create a free infoproduct first that is like a sampling of your idea. You’ll use that infoproduct as your bait to test the waters in your market before sinking a lot of time or money into a business that might not be viable.
