Today, in the age of decreasing attention spans, fickle consumers are constantly looking for and even expecting the next big thing. Innovating isn’t as easy as waving a magic wand, and regardless of the merit to the technological advancement or the time and money it takes to innovate, companies are increasingly subject to the expectations game. Now more than ever succeeding is all about making better products and offering new and improved services quicker and more reliably than your competitors. Succeeding through innovation is also about meeting expectations.
