When Lori Senecal offered KBS+ employees a course in venture capital several years ago, the then-CEO wasn’t suggesting they quit to start their own companies. She wanted to ignite their entrepreneurial mojo so they could shape the ad agency’s business model.
Tapping employees to create change is a notion that has been around since managers set up suggestion boxes in break rooms. But turning employees into innovators takes a lot more than collecting a bunch of random ideas on a whiteboard or giving an inspiring speech.
