'Finding the right approach for effective serial breakthrough (radical) Innovation has become the “holy grail” for today’s companies', write Fredrik Härenstam, Ben Thuriaux-Alemán and Richard Eagar.
However, a survey conducted by Arthur D. Little (ADL) of over 80 large organizations shows that there is still a long way to go before companies’ efforts match their aspirations. Although there is no single formula for success, it is clear that there are some important key factors.
