Quick decisions save time and energy, but sometimes those knee-jerk reactions lead to bad choices. That’s because biases impact our thinking every day, but few of us even know they exist, says Norma Montague, assistant professor of accounting at Wake Forest University in Winston-Salem, North Carolina.
"The word bias has a negative connotation, but it’s most often unintentional and a result of heuristics—mental shortcuts that allow people to make quick, efficient decisions," she says. "Good decisions are often the result, but not always."
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