by Kurt Matzler, Johann Füller, Britta Koch, Julia Hautz, and Katja Hutter (Strategie und Leadership, hrsg. Von Matzler, Kurt; Pechlander, Harald; Renzl, Birgit. Springer, 2014)
Strategy development has traditionally been exclusive (i.e. job of the top management team) and secretive (to protect competitive advantages). Web 2.0 technologies offer new opportunities for internal and external collaboration, allowing more open and participatory modes of strategizing.
