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Founded by Rich Bendis

drought

California is finally admitting it has a problem. The lack of rainfall has been snowballing for years, but now average consumers will feel the pain directly through water rationing and utility prices.

Much of the focus has been on the first-ever water restrictions California Gov. Jerry Brown has mandated, particularly on his call for a 25% reduction in urban use. But it’s ridiculous to pretend we can solve this without tackling agriculture, which uses 80% of California’s surface and groundwater.