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It seems like everywhere you turn these days, companies are appointing “Chief Revenue Officers” (CROs) – especially at hyper-growth startups like AdRoll, Mixpanel, and New Relic. While the title is becoming increasingly common, each company tends to define the role in a slightly different way. As a CRO myself who works with other CROs every day, it’s been fascinating to see how this new breed of executive is evolving and spreading.
