A marketer’s job is more complex than ever, thanks to our increasingly digital world. Now, the Canadian government has thrown another challenge into the mix: Canada’s Anti-Spam Law, or CASL, presumed to be the strictest marketing regulation in North America. And they won’t just affect Canadian companies.
CASL fines can be as high as $1 million for an individual violation and $10 million for businesses, and we’re starting to see the fallout. Just last month, CASL’s very first million-dollar fine was handed out to Quebec company Compu-Finder. Two weeks later, well-known companies Plentyoffish Media Inc. and Avis received fines.
