How scientific evidence beats gut feelings when it comes to making better decisions for your company.
How does a manager know which of two potential decisions will be most conducive to achieving her goals? As firms seek innovative ways to gain an edge, leaders are faced with tough, often expensive decisions, over which new programme or policy, to introduce. A new incentive system? A new marketing approach? Not being able to go down two roads at once, the choice they make will have a significant impact on the success of their corporation into the future. Given that choices are costly, wouldn’t it be great to experiment with programmes, and have a clear sense of not just the costs but also the benefits of each, before committing to one?
