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Founded by Rich Bendis

Greg Barr

It’s one thing to privately negotiate a deal over a cocktail or in a hallway after a South By Southwest Interactive panel. It’s another thing to talk terms while bathed under a phalanx of television studio lights on a reality TV show, with high-profile investor Mark Cuban staring you down.

Though there were some scary moments, that intimidation factor didn’t slow down Mikaila Ulmer and her father Theo one bit when they appeared an episode of ABC-TV’s “Shark Tank.”