Most of the matter in the known universe is stuff that we have no way of seeing. Dark matter--the incredibly dense, invisible material that exists between stars, planets, and all the other objects that we can see--accounts for over 80 percent of the total matter in the cosmos. What can astrophysics teach us about innovation? In an organization, spaces that exist in the gaps between bureaucratic processes, spaces that all too often go undetected, much like dark matter, are the richest areas of growth. Think of the places that straddle more than one department, that live outside of the normally rigid distinctions we follow, or that combine two or more areas of expertise. We call these spots in a business the whitespaces. Working in whitespaces is about making dark matter visible, lighting up the promise that hides in the shadows.
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