Whether you’re pitching an idea to the board inside a corporation, to a VC or to your manager, these tips should help increase your odds.
When you are pitching investors, your business/business case is your product. Like all products, they require selling. You need to sell yourself, your team and your ideas. Selling ideas requires relating to your audience. The best salespeople take their prospects on their prospect’s own deeply personal emotional journey. This starts by helping them understand and empathize with your target customers.
