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Founded by Rich Bendis

Kira M. Newman

Every startup needs a “no assholes” policy – a commitment to fire (or not hire) anyone who is disruptive, acts like a diva, and clashes with the culture. You’d think this would be obvious, but it’s not – we make excuses for these people because they are often so good at what they do.

Care.com (along with many other startups) has an explicit “no assholes” policy, believing that their team should be made up of “plow horses” rather than “show horses.” Cindy Gallop of MakeLoveNotPorn hires people who are “great and nice.”