In the 1980s, when Steve Jobs was trying to lure John Sculley away from Pepsi to join Apple, he clinched the deal with a single question: “Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?”
Back then, the organization to which people belonged was the dominant driver of whether they found their work meaningful. A sense of purpose came from belonging to a company with a mission that mattered.
