Since Kickstarter and its chief rival Indiegogo launched, the tech and web industries and have seen a wealth of entrepreneurs make their case before the crowd. Looking to fund everything from tech gadgets to movies and charitable causes, entrepreneurs of all stripes have turned to the crowd to bring their ideas to a mass market.
Simply launching a crowdfunding campaign isn’t a recipe for success. While many campaigns achieve incredible success, many only hit their goal by a slim margin, and even more never even pass their goal. Crowdfunding is simply the first step of a much longer process and one that is mirrored in the day-to -day competition that any new business faces when it comes to market.
