As consumers we are told that we live in a world of innovation. New technology is released everyday, the next generation iPhone is always just around the corner and each new device that enters the market is packed with the latest ground-breaking innovative technology. Today ‘innovation’ is the buzzword that has us all, consumers and businesses alike, reaching for our wallets. Today’s products will be archaic by Christmas, we accept this as an inevitable outcome of a non-stop innovation process. But how true is this and, for that matter, what does innovation truly mean?
