We’ve seen the unstoppable rise of the geek over the past few years. From popular culture to big business, the geeks have inherited the Earth. They’re the billionaires, the modern day rock stars, and their many achievements have resulted in a significant change to their status in popular society. They are now often championed, given the limelight or even imitated – geek is now chic! So let’s take some time out to look at how the geek — and our perception of the geek — has evolved.