Innovating should be a priority for all businesses, yet too often, businesses approach innovation with a traditional mindset: they write a business plan, secure investment capital, and then spend months or years developing the idea without knowing if it will work.
This approach hardly worked in the past, but in today’s fast-paced business environment, its shortcomings are laid bare more quickly and brutally than ever before, with market share being snapped up by more agile competitors. Businesses have come to realise that, if they want to be successful, they need a new approach.
