It is without doubt that we live in an increasingly consumer-driven society. This, coupled with a tech-savvy, product-aware and fickle public, means that advertisers are having to conjure ever more inventive and innovative ways to sell their products.
The internet has enabled ever greater possibilities for creative viral marketing, which encourage potential customers to jump on the meme bandwagon and fuel the dissemination of commercial messages with their own enthusiasm. However, as with most things on the internet, the lifespan of this approach is generally short lived.
To read the full, original article click on this link: How to walk on water: A new form of subliminal advertising? | Anthill Magazine
Author: Scott Winning
