Questionable or confusing job titles have long provided fleeting office lunch-break entertainment. A quick search online brings up innumerable lists, featuring classics such as: Senior Information Adviser (otherwise known as a librarian), Wet Leisure Assistant (lifeguard) and Ideation Director (advertising). In this article Harvey Wade, Director, Innovation Strategy at Mindjet, discusses why a job title formerly found at wannabe creative companies is now playing an increasingly recognised and integral role in business.
