Discussions of influence are almost always focused on messages and information, the assumption being that the best route to drive people’s actions is to get them to understand the course of action that is best for them and then to pursue it.
But another stream of work on influence has also noticed that the environment affects people’s actions. Over the past decade, proponents of the work described in Nudge by Richard Thaler and Cass Sunstein have focused on small changes that can be made to the environment that have a big effect on behavior.
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