Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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What I mean to say is: Mind your buzzwordlittered jargoninfested language. Yikes. Too much? Well, let me tone it down a little.

Among the many things that irk me about dealing with consultants, the one that tops the list would probably be their penchant for buzzwords. Every industry has its own collection of buzzwords. They are carefully inserted into research papers and proposals, if only to lengthen sentences that could have been understood in half the word count and quarter the time. They are skillfully included in conversation and are so overused or misused that eventually, a carefully constructed sentence makes no sense at all.