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Think about surfing, and you're likely to conjure up images of waves, wax and blue skies. 3D printing and software, not so much.

A number of Australian startups are uniting the beloved sport with technology in innovative ways, making high-tech surfboards, helping surfers find their perfect board shape and size, and challenging the hold big brands, like Rip Curl and Quicksilver, have on the market.

Image: MACKINNON WALKER