Your boss told you to “think outside the box.” You and your team burnt the midnight oil and brainstormed until there were no more clichés left to describe how hard you worked. You found a great idea, prepared an amazing pitch, and still your idea was shot down.
We like to think that great ideas are recognized as such from the beginning, but in fact that is rarely the case. Research shows we’re not as good as we think at recognizing the value of innovative thinking. In fact, managers might even be a bit worse.
