Finding a hit in innovation is a lot like swinging at a piñata blindfolded. You know a treasure is there, but success is a matter of random luck because you don’t where where and when to strike. Add a pair of outside eyes, though, and your ability to reap rewards greatly increases. Outside eyes, freed from corporate and cultural blindfolds, are sometimes the key. That was one lesson I learned at the PaperCon 2010 conference when I listened to Steve Wilhelms of Appleton Papers talk about their successful microencapsulation technology that is now being used in many open innovation projects with companies like Procter and Gamble.
To read the full, original article click on this link: Swinging at the Innovation Piñata: The Need for Outside Eyes :: Conquering Innovation Fatigue: Helping Inventors, Entrepreneurs and Leaders Find Innovation Success
Author: Jeff Lindsay