We all want to innovate bigger, faster, cheaper and more consistently. One way to do this is to learn from our past mistakes or successes, or better still, the mistakes and triumphs of others. However, to broadly reapply lessons across different opportunity spaces, we need to find underlying insights that can transfer from one domain to another. There are many ways to do this, but I find that looking at innovation through the lens of cognitive, memory and behavioral biases allows me to see patterns, and useful generalizations that can be broadly reapplied. I’ve therefore picked seven common innovation mistakes, that I learnt the hard way, and have then used some biases that I haven’t previously discussed to help make them generalizable.
