Riding a bull and running a Tough Mudder don’t seem like résumé boosters, but for the global communications firm Golin, these unusual real-world experiences are the makings of an innovative employee.
"The young generation coming out of college have student loans and pressure from their parents to get a job, but what they don’t have is life experiences," says CEO Fred Cook. "They’re under the impression that if they follow a strict path one step at a time, they’ll get the perfect job on the day that they graduate. But when you follow the straight and narrow, you miss out on opportunities you’d have if you took a more interesting route."
