In brand design, the color blue is everywhere. Roughly 60% of Fortune 500 companies feature dominantly blue brand identities. Nearly half of Major League Baseball’s 30 teams sport a blue signature color. The "Big Three" US automobile manufacturers—General Motors, Ford, and Fiat Chrysler—are all blue. The same goes for Facebook, Twitter, and LinkedIn. This makes little sense from the perspective of designers. Differentiation is supposed to be a good thing, but magenta T-Mobile and brown UPS and orange Home Depot look like crazy-uncle outliers against this blue backdrop.
