“If you know your enemies and know yourself, you can win a hundred battles. If you only know yourself, but not your opponent, you may win or lose. If you know neither yourself nor your enemy, you will always endanger yourself.” ~ Sun Tzu, The Art of War
If Sun Tzu had lived in the 21st Century, his sage wisdom regarding battlefield strategy would have translated well to today’s modern corporate environment.
His observation about self-awareness is of particularly noteworthiness, given the modern employee’s increasing autonomy in the workplace and the resulting need for more intense professional development. In fact, it almost perfectly sums up the very essence of what it means to perform a personal SWOT analysis.
