Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

partner

Exercise has always been part of my life. My father was a gym teacher who made sure I had an active childhood and after college, I spent eight years in Los Angeles, where how you worked out said something about you. It was social. It was tribal. And it was fun.

In 2002, I moved to New York City with my husband. We were burned out and in search of more rewarding careers. I asked friends to recommend exercise classes and started dropping in to gyms around town. I tried everything, but nothing stuck. New Yorkers treated exercise as a chore, a box that needed to be checked—every ounce of joy was being squeezed out of the experience. I knew there was a better way.