If you’re about to approach a larger company and propose a partnership, stop now, and ask yourself the following questions:
- What are you bringing to the table for the potential partner?
- How can you help them increase their revenue?
- Does your startup have something of value that they need?
Startups can benefit immensely by partnering with bigger companies. Larger companies can give them channel reach and a more powerful engine to drive sales as well as increase clout with prospects. But what does the larger company gain? Why should they partner with you?
