The industry might be called non-profit, but organizations in that field still require money to stay operational, spread awareness and get the job done. That’s where crowdfunding has helped.
In 2013, crowdfunding platforms raised billions of dollars -- $5.1 billion, to be exact -- a third of which went to social causes. Crowdfunding has also helped nonprofits reach new audiences and find committed donors: 28 percent of those who donate to a non-profit cause are likely to donate again, according to an infographic compiled by cloud-based fundraising platform MobileCause.
