The cost of entry for an aspiring entrepreneur has never been lower, and the total wealth of opportunities has never been larger. You can start a new web site business on the Internet for as little as $100, with cheap smart phone apps, new technology innovations, or tapping the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources.
Last month, I focused on the new sharing economy, so this time I wanted to highlight how a shortage of something, like natural resources, should be seen by an aspiring entrepreneur as a wealth of new startup ideas. I was inspired by a recent book, “Resource Revolution: How to Capture the Biggest Business Opportunity in a Century,” by Stephan Heck and Matt Rogers.
