As Sarah Allred explains, while color perception universally involves the practice of categorizing colors according to basic labels, the influence of categorization on color memory remains largely unknown and understudied.
“So that leaves a lot of questions unanswered,” says Allred, an assistant professor of psychology at Rutgers University–Camden. “‘Do we remember colors just as we saw them?’, ‘Does time affect how we remember colors?’, ‘Are some colors easier to remember than others?’”
