Few will dispute Amazon’s role as current king of the e-commerce space, but this week’s TechCrunch Disrupt conference raised an interesting question: Did Amazon miss the boat on social commerce?
At the conference last week in New York, John Caplan, CEO, OpenSky; Rob Kalin, CEO, Etsy; Susan Lyne, CEO, Gilt Groupe and Dan Porter, CEO, OMGPOP sat down to discuss the idea of social commerce and where the marketplace is going in the future in terms of both monetization and socialization. All of the panelists seemed to agree that Amazon will continue to reign supreme in “commodity commerce” but will not be able to lead social commerce. Kalin stated, “I think Amazon is doing a good job monopolizing the boring way of shopping.” Caplan agreed, saying that “Amazon will own commodity commerce. They won’t lead the way to relationship commerce and more and more people are craving relationships in shopping.”
To read the full, original article click on this link: Did Amazon Miss The Boat On Social Commerce?
Author:Leena Rao
